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AI visibility audit for medical practices
Before you invest in GEO, find out where you stand. The audit shows what AI assistants say about your practice today, why, and exactly what to change first.
By Adir Fargon, founder of Only One Medical · Updated What is an AI visibility audit?
An AI visibility audit tests how AI assistants such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Mode describe and recommend a practice. It checks crawler access, entity consistency across listings, how extractable the website content is, and which sources assistants cite, then delivers a prioritized list of fixes.
What do we check?
| Area | What we test |
|---|---|
| Assistant answers | A fixed set of patient-style prompts (your name, specialty plus city, top procedures, patient preferences) run in ChatGPT, Perplexity, Gemini, Copilot and Google AI Mode. We record whether you are named, how you are described and which sources are cited, for you and up to three competitors. |
| Crawler access | robots.txt, firewall and CDN rules for GPTBot, OAI-SearchBot, ChatGPT-User, PerplexityBot, ClaudeBot, Bingbot, Googlebot and others. Whether key pages render their text without JavaScript. |
| Entity consistency | Name, address, phone, specialty, physicians and hours across your site, Google, Bing, Apple and the main healthcare directories. Schema markup and sameAs links. |
| Content extractability | Whether your pages state clear, quotable facts; question headings; direct answers; physician attribution; FAQ coverage for the questions patients ask. |
| Third-party footprint | Directories, affiliations, press and community mentions that assistants cite, and the gaps compared with competitors. |
| Measurement | Whether AI referrals and crawler activity are visible to you at all, with a setup plan if not. |
What do you receive?
- A written report in plain English with screenshots of the assistant answers
- A scored summary of each area above, compared with your competitors
- A prioritized fix list: what to change, where, and why, with the quick wins marked
- A walkthrough call to go through the findings and answer questions
You can implement the fixes with your own team or web developer, or have us do it as part of GEO for medical practices and medical SEO.
How long does it take?
Usually one to two weeks from receiving access to your website address and a list of your locations and physicians. We do not need access to any patient data, and we do not need admin access to run the audit.
Why start with an audit?
Because the right first step differs a lot between practices. For one practice the answer is a firewall rule blocking ChatGPT. For another it is an outdated directory profile that every assistant cites. For a third it is a website with no page for the procedure that brings most of its revenue. The audit finds which one applies to you before any money is spent on the wrong fix. It also sets a baseline, so later progress is measured against real numbers. See how we measure AI visibility.
What does it cost?
The audit is a fixed-scope project. The price depends on the number of locations and physicians and on how many competitors you want compared. Contact us with your website and we will send a quote.
Frequently asked questions
Which AI assistants does the audit cover?
ChatGPT, Perplexity, Google Gemini, Microsoft Copilot and Google AI Mode, plus a review of Google AI Overviews for your priority searches.
Do you need access to my website or patient data?
No patient data is needed or accepted. The audit runs on public information. Admin access is only needed later if you want us to implement fixes.
Can my own web developer implement the recommendations?
Yes. The fix list is written so a developer or marketing team can act on it directly, with the location and reason for each change.
How is the audit different from an SEO audit?
An SEO audit focuses on search engine rankings. The AI visibility audit adds what assistants actually say about you, which sources they rely on, AI crawler access and entity consistency, while also flagging SEO issues that affect both.
Want to know how AI assistants see your practice today?
Send us your website. We will check how ChatGPT, Perplexity, Gemini and Google describe your practice and tell you, in plain English, what is holding you back. Pricing depends on scope, so we quote after the first call.