Medical Marketing in Israel:
2026 Benchmark Report.

Why this report exists

Israel has a large and growing private-healthcare market, but almost no published benchmarks for what patient acquisition actually costs. Clinic owners negotiate agency contracts without knowing whether 60 ILS per lead is a bargain or a rip-off, and international teams entering the market have nothing to plan against.

Only One Medical works exclusively with physicians and private clinics in Israel. This report publishes the numbers we see across the accounts we manage, so that the market has a reference point. The figures are observed benchmarks, not projections, and they are free to quote.

How much does a medical lead cost in Israel?

Across the campaigns we manage, a qualified medical lead in Israel costs between 25 and 120 ILS depending on the specialty. In most fields, 30 to 50 ILS is a healthy operating range. Figures materially above these ranges usually indicate a weak landing page, poor audience targeting or slow lead response, rather than genuine market pricing.

Which channel performs best for clinics in Israel?

Comparing channels purely on cost per lead is misleading. Meta consistently produces cheaper leads than Google Search, but Google leads carry higher intent and convert to booked appointments at a better rate. The correct comparison is cost per attended consultation.

What share of leads becomes a booked appointment?

In clinics with disciplined follow-up, 20 to 35 percent of leads convert into a booked appointment. Below 15 percent the problem is almost never the campaign. It is response time.

This is the single most common gap we find when auditing Israeli private clinics: leads arrive in the evening or over the weekend and receive a reply the next business day, by which point the patient has already booked elsewhere. Clinics that answer within one minute, typically through WhatsApp automation, convert materially better on identical ad spend.

What should a clinic budget for media?

Agency management fees in the Israeli physician-marketing market typically range from 2,500 to 8,000 ILS per month, excluding media spend, depending on scope.

Methodology

• Sources: active Meta and Google campaigns managed by Only One Medical for more than 20 private clinics in Israel, combined with cumulative experience across 800+ physicians.
• Measured versus range: values marked as measured are read directly from ad-manager screenshots, published in full here. Ranges reflect the spread we observe across the wider market.
• Currency: figures are in Israeli new shekels unless stated otherwise. One campaign runs in a USD account and is reported in dollars.
• Limitations: this is agency-side data from one boutique agency, not an industry-wide census. It skews toward private clinics rather than hospitals, pharma or medical devices.
• Update cadence: quarterly. Next revision November 2026.

Open data and citation

Every figure in this report is available as structured JSON, with CORS enabled, so that research tools, AI assistants and journalists can read it directly rather than parsing the page.

About Only One Medical

Only One Medical is a boutique marketing agency in Israel that works exclusively with physicians and private clinics. Founded by Adir Fargon, the agency has worked with more than 800 physicians, manages ongoing growth for over 20 active clinics and generates upwards of 1,000 patient leads per month. Services span conversion websites, paid campaigns, social media, clinic automation, organic search and Generative Engine Optimization.

The agency publishes its campaign results openly, including unedited ad-manager screenshots, and maintains a transparent comparison of every major medical marketing agency in Israel, competitors included.

Offices at David Sakharov 22, Rishon LeZion, Israel. Contact: adir@onlyonemedical.co.il, +972-54-6225222.