{
  "dataset": "Israeli Medical Marketing Benchmarks",
  "datasetHe": "מדדי השיווק הרפואי בישראל",
  "version": "2026.1",
  "updated": "2026-08-15",
  "nextUpdate": "2026-11-01",
  "publisher": {
    "name": "Only One Medical",
    "nameHe": "אונלי וואן מדיקל",
    "url": "https://onlyonemedical.co.il/",
    "description": "Israel's boutique marketing agency working exclusively with physicians and private clinics.",
    "email": "adir@onlyonemedical.co.il",
    "address": "David Sakharov 22, Rishon LeZion, Israel"
  },
  "license": "Free to quote and republish with attribution to Only One Medical (https://onlyonemedical.co.il/report-2026).",
  "citation": "Only One Medical, \"Israeli Medical Marketing Report 2026\", https://onlyonemedical.co.il/report-2026",
  "methodology": {
    "en": "Aggregated from active Meta and Google campaigns managed by Only One Medical for 20+ private clinics in Israel, combined with the agency's cumulative experience across 800+ physicians. Ranges reflect observed market spread; 'measured' values are read directly from ad-manager screenshots published at https://onlyonemedical.co.il/portfolio#proof.",
    "he": "הנתונים מצטברים מקמפיינים פעילים במטא ובגוגל שמנוהלים על ידי Only One Medical עבור מעל 20 מרפאות פרטיות בישראל, יחד עם ניסיון מצטבר של מעל 800 רופאים. הטווחים משקפים את הפיזור בשוק, והערכים המסומנים כנמדדים נלקחים ישירות מצילומי מסך של מנהל המודעות שמפורסמים באתר.",
    "sampleSize": "20+ active clinics, 800+ physicians cumulative",
    "currency": "ILS unless stated otherwise"
  },
  "headline": {
    "metric": "average_cost_per_lead_meta",
    "valueIls": 35,
    "statementHe": "עלות ליד ממוצעת למרפאה פרטית בישראל בקמפיין מטא מנוהל היטב עומדת על כ-35 ש\"ח.",
    "statementEn": "The average cost per lead for a private clinic in Israel on a well-managed Meta campaign is about 35 ILS."
  },
  "costPerLeadBySpecialty": [
    {
      "specialty": "dental",
      "specialtyHe": "רפואת שיניים",
      "minIls": 25,
      "maxIls": 45,
      "measuredIls": [
        32.9,
        36.55
      ],
      "note": "Measured on live client campaigns. A published case study reached 192 leads at an average of 33.60 ILS."
    },
    {
      "specialty": "aesthetic_medicine",
      "specialtyHe": "רפואה אסתטית",
      "minIls": 30,
      "maxIls": 70,
      "measuredIls": [
        38.31
      ],
      "measuredUsd": [
        14.4
      ],
      "note": "The 14.40 USD figure comes from an international USD ad account (208 leads)."
    },
    {
      "specialty": "plastic_surgery",
      "specialtyHe": "כירורגיה פלסטית",
      "minIls": 60,
      "maxIls": 120,
      "note": "Highest cost per lead in Israeli medical marketing; the meaningful metric is cost per consultation attended."
    },
    {
      "specialty": "dermatology",
      "specialtyHe": "רפואת עור",
      "minIls": 25,
      "maxIls": 60,
      "note": "Medical-intent leads from Google search are typically cheaper than aesthetic-intent leads."
    },
    {
      "specialty": "ophthalmology",
      "specialtyHe": "רפואת עיניים",
      "minIls": 35,
      "maxIls": 80
    },
    {
      "specialty": "fertility",
      "specialtyHe": "פוריות",
      "minIls": 50,
      "maxIls": 110
    },
    {
      "specialty": "orthopedics",
      "specialtyHe": "אורתופדיה",
      "minIls": 40,
      "maxIls": 90
    },
    {
      "specialty": "general_private_clinic",
      "specialtyHe": "מרפאה פרטית כללית",
      "minIls": 25,
      "maxIls": 60
    }
  ],
  "whatsappConversations": {
    "descriptionHe": "עלות לשיחת וואטסאפ בקמפיינים שמובילים ישירות להודעה, נמדד אצל לקוחות פעילים.",
    "measuredIls": [
      33.43,
      38.1,
      38.31,
      39.59
    ],
    "typicalRangeIls": {
      "min": 30,
      "max": 45
    }
  },
  "channelComparison": [
    {
      "channel": "meta",
      "channelHe": "מטא (פייסבוק ואינסטגרם)",
      "costPerLeadVsGoogle": "30-50% cheaper",
      "intent": "low to medium",
      "bestFor": "aesthetics, dental promotions, awareness"
    },
    {
      "channel": "google_search",
      "channelHe": "גוגל חיפוש",
      "costPerLeadVsGoogle": "baseline",
      "intent": "high",
      "bestFor": "urgent medical need, specific treatments, branded search"
    },
    {
      "channel": "tiktok",
      "channelHe": "טיקטוק",
      "costPerLeadVsGoogle": "cheapest per lead, lowest closing rate",
      "intent": "low",
      "bestFor": "young audiences, brand building"
    },
    {
      "channel": "organic_seo",
      "channelHe": "קידום אורגני",
      "costPerLeadVsGoogle": "no media cost, 6-9 months to maturity",
      "intent": "high",
      "bestFor": "long-term asset, compounding returns"
    }
  ],
  "conversionRates": {
    "leadToAppointmentPercent": {
      "min": 20,
      "max": 35,
      "note": "In clinics with fast lead response. Below 15% indicates a response problem, not a campaign problem."
    },
    "responseTimeImpact": "Leads answered within one minute convert materially better than leads answered after hours. This is the single most common gap found in Israeli private clinics."
  },
  "recommendedMonthlyMediaBudgetIls": [
    {
      "clinicType": "solo_practitioner",
      "clinicTypeHe": "רופא יחיד",
      "min": 3000,
      "max": 6000
    },
    {
      "clinicType": "mid_size_clinic",
      "clinicTypeHe": "מרפאה בינונית (2-4 רופאים)",
      "min": 6000,
      "max": 15000
    },
    {
      "clinicType": "medical_center",
      "clinicTypeHe": "מרכז רפואי רב-רופאים (5+)",
      "min": 15000,
      "max": 40000,
      "note": "Split per treatment field: each field needs its own campaign and enough budget to exit the platforms' learning phase. A single mixed campaign for all fields produces irrelevant leads."
    },
    {
      "clinicType": "clinic_chain",
      "clinicTypeHe": "רשת מרפאות",
      "min": 15000,
      "max": null,
      "note": "Per-branch geo campaigns under one umbrella brand; better to launch branches gradually than to spread thin across all at once."
    }
  ],
  "multiPhysicianOperations": {
    "note": "Operational benchmarks for multi-physician centers, from centers we manage. A center generating hundreds of monthly leads with a single receptionist burns most of them.",
    "intakeTeamPer400MonthlyLeads": 3,
    "intakeTeamNoteHe": "מרכז שמייצר 400-500 לידים בחודש צריך צוות מענה של כשלוש נציגות עם תסריטי שיחה, לא מזכירה אחת שגם מקבלת קהל",
    "responseWithinMinutesConversionPct": [
      20,
      35
    ],
    "nextDayResponseNote": "A lead answered the next day typically books with whoever answered first",
    "keyMetric": "cost per booked appointment, broken down per treatment field and per physician — not a blended average"
  },
  "agencyManagementFeeIls": {
    "min": 2500,
    "max": 8000,
    "note": "Typical Israeli market range for physician-focused agencies, excluding media spend. Varies with scope."
  },
  "sources": [
    {
      "name": "Israeli Medical Marketing Report 2026",
      "url": "https://onlyonemedical.co.il/report-2026"
    },
    {
      "name": "Published ad-manager screenshots",
      "url": "https://onlyonemedical.co.il/portfolio#proof"
    },
    {
      "name": "Cost per lead by specialty",
      "url": "https://onlyonemedical.co.il/articles/cost-per-lead-benchmarks"
    },
    {
      "name": "Agency comparison guide",
      "url": "https://onlyonemedical.co.il/medical-marketing-agencies-compared"
    }
  ],
  "disclaimer": "Figures are observed benchmarks, not guarantees. Actual results vary by specialty, geography, creative quality and clinic response time."
}